As a driving school instructor or the owner of a driving school, you should be focused on one thing: making sure your students are getting the best learning experience.
Of course, being involved in a driving school involves many others tasks besides teaching your students how to drive such as managing bookings or managing your car fleet.
On the other hand, you don’t want to run out of students or worse, decrease your prices to stay busy with cheap students.
In order to have a successful business, you need to promote your driving school efficiently with targeted Marketing strategies.
How can you do that, you ask?
Here are 4 ways Driving Schools like yours can improve their marketing:
You have a driving school but don’t have a website. You are making a huge mistake.
Your website is where any information you offer should be available. It’s a great opportunity to show your personality and express your style of teaching.
Also, your website should be mobile-friendly which means it should be accessible from every device.
Have you heard of SEO? It stands for Search Engine Optimization.
Your website must be built in a SEO-friendly way and ensure a tidy, organised and purposeful layout.
This will allow to attract, retain and convert website visitors coming from search engines such as Google to customers.
3. Social Media
Why are Social Medias so important? Because Social Networks such as Facebook or Instagram allow to expand your reach.
Let me lay out a scenario: if one of your students has just passed their test and you take a picture of them holding their certificate in front of your driving school vehicle; this is a great, free way, to promote your driving school services because you will be able to tag the student and make your post visible to their social connections.
This always results in an increase in engagement as well as an increase in traffic to your page, to an audience you actually want to attract.
Use Twitter, Instagram, LinkedIn or Facebook depending on your target market.
There are many ways to advertise your driving school and each require a different level of work, effort, skills, and time.
But, posting tear-away ads in your local coffee shops or grocery store is probably not going to be enough to provide you with a constant volume of students.
By the way, word of mouth is great to get you started but it probably won’t be enough either. Advertising locally, as well as online will allow you to scale your advertising to get the best results.
At Bright Marketers, we take your marketing seriously.
All driving schools are different, and I would love to set up a call with you to understand your needs, answer all your questions and explain how Bright Marketers can help you out.